Atul Churamani: The Past, Present and Future of Music Business in India

Atul Churamani has been a part of the Indian music industry for a long time. He has worked with many famous music labels and artists, such as CBS, Magnasound, Virgin, and Saregama. He is the founder of Turnkey Music & Publishing, the only company in India that focuses solely on music publishing. He has helped early Indian pop music grow and become popular. He has also set up digital and music publishing businesses for the industry. He has organized events like Paddy Fields, a music festival that celebrates folk and fusion music. He has also been on the board of the Indian Performing Rights Society and the Phonographic Performance Ltd, which collect royalties for music creators.

In this conversation, we learn more about Atul Churamani and his amazing experience. We see how the pop music scene in India evolved and eventually merged into Bollywood. We will also hear his views on the music publishing and rights business, the changing music systems of today, and how he curates music festivals.

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00:00:00 Atul Churamani
00:01:23 What is a music publisher?
00:10:20 What Musicians should understand about Publishing Royalties in India
00:24:10 Difference between Label Business and Publishing Business
00:33:00 From Physical Records to Streaming, Business Model of Streaming & Irony of Superfans
00:48:07 Curating Music Festivals - Ideas & Experiments
00:56:20 Rise & Fall of 90s Hindi Pop
01:18:22 AI in Music
01:20:17 Metadata Basics for Musicians

Producer: Aruna Jade, Aniket Gundewar
Music Composer: Aruna Jade
Mix Master: Aniket Gundewar
Music Publisher: Bhairavi Music