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The goal of #eCommerce is to make the sale. As such, your products must be the central focus in your website video strategy. 

The vast majority of brands utilize only static images on product landing pages and PDPs. This approach, however, makes a limited impact. 

The immersive, hands-on nature of in-person #retail is perhaps the most difficult aspect to capture online. But by harnessing the power of video, you can bring your eCommerce site to life, delivering a dynamic, memorable shopping experience for consumers while getting a leg up on your competition.

Here are 5 product videos you can use on your eCommerce site to drive conversion

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