Скачать или смотреть content marketing | principles

everything you see online is content — the written word, images, podcasts, radio, video, infographics, charts, and even social media updates on facebook and twitter (X). content can amuse or teach, but it’s also a powerful tool for catching the attention of search engines and the people who are looking for whatever it is you do.

many businesses are achieving positive results by using different types of content to reach customers and raise brand awareness.

in this course, we discuss content marketing principles. in particular, we define content marketing and discuss the importance of having a content strategy in place. don’t get overwhelmed thinking about all the different kinds of content you have to create. the important thing to remember is that you don’t have to use every content platform available. instead, master one or two platforms and see where that takes you.

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timestamps
0:00 | intro
0:05 | content marketing
3:03 | content marketing benefits
6:02 | content marketing platforms
8:08 | selling
11:32 | stand out
17:16 | content platforms
18:29 | blogging
25:42 | blog components
30:16 | guest blogging
37:04 | podcasting
41:39 | videos
44:25 | images
45:50 | social media
52:25 | community
54:15 | content marketing strategy
58:23 | traffic
1:02:03 | sales
1:05:38 | expertise
1:09:01 | leads
1:10:13 | strategy
1:12:07 | plan
1:15:11 | analytics