Скачать или смотреть Roger's Theory of Diffusion of Innovation (Live Class) |Consumer Behavior | Core Marketing Concepts|

Diffusion of innovations is a theory that seeks
to explain how, why, and at what rate new
ideas and Technoloy spread off. A recent example of this method is Facebook. It started as a product targeted at students and processionals in educational institutions. As students' use increased beyond school,
social media spread to mainstream society and across borders.
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