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https://www.instagram.com/zeligsound
https://zeligsound.com/

A sonic brand for MAX and MAX originals including a suite of UI assets based on the sonic brand.

Creative, music and sound design: Zelig Sound
Design and development: Dixon Baxi
Client: Warner Bros. Discovery

Three beats; three letters, the expectant audience, the resolve.

"A logo crafted for the future, rooted in a legendary past.
The Max logo combines the HBO bullseye and Warner Bros. curves to create a modern yet timeless design that honours over 150 years of entertainment history. The lowercase letterforms add warmth and approachability while maintaining unity. The logo is designed to be legible everywhere and is a signature of the brand’s commitment to storytelling."

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