Скачать или смотреть How To Get Clients: Steal Red Bull’s Social Proof and Popularity Bias Strategy

To maximize the growth of your business especially if you’re starting from 0,

it is important that you take advantage of the Popularity Bias,

a phenomenon where positive feedback from early patrons influences new customers to try your services.

This principle is also known as Social Proof, where recommendations and reviews play a cascading role.

Try building your reputation first by encouraging positive testimonials and reviews from your initial customers,

as they serve as a powerful tool in attracting a broader customer base.

If you’re a freelancer starting from zero,

you may also consider gaining experience through internships

or by serving a smaller audience for free initially to accumulate positive feedback.

Through this process, you are creating a foundation for your business’s or skill credibility

and you will become more appealing to potential customers.

#clientacquisition #marketingstrategy #socialproof #freelancing