Scooter Braun: Failure Is Just a PIT STOP On The Way To Success

Scooter Braun is one of the biggest names in entrepreneurship and talent management today. With an array of A-list celebrities under his management, such as Justin Bieber and Ariana Grande, and an enormous social media following, it is hard to believe he hasn’t always been the mogul he is today. But just like everyone else, Scooter started small– in his case, literally.
Scooter has always aimed to conquer his fears and limits. That’s why as a high school freshman, he decided to join the basketball team. He recalls feeling the pressure of playing such a competitive sport until his coach pulled him aside and reminded him of one important thing. It was just a game. From then on Scooter reminded himself that as long as he tried his hardest, failure was just a stepping stone on the way to success.

Basketball means more to Scooter than most people would think. Even now at the age of 37, the game reminds him of his dedication to teamwork and loyalty, as well as the lessons his father taught him within the sport. Perhaps the most influential of which was his father’s reminder that as a leader, the losses of your team fall on you, a lesson that Scooter has carried with him throughout his booming career and his family life.

Family is the thing Scooter most identifies with all of his success. When discussing his two sons and his wife, Scooter’s eyes light up and his true passion for his loved ones becomes evident. And this is because they too have taught him how to overcome his fears and overpass his limits. He credits his wife with the lesson of opening himself up to vulnerability and growing more comfortable with the idea of forming deep connections every day.

Now, Scooter is working to continue serving others while still maintaining a sense of positivity and self. Lessons like how to overcome your fears and how to overpass your limits are exactly what have given him the tools to balance an entrepreneurial spirit and a vulnerable heart.

And that is what brought Scooter to where he is today. The experiences he has had that have taught him to play the game, overcome fears and limits, gain a positive mindset, and become vulnerable have shown him how to get back up and keep trying until he succeeds.