EP1232 Due Diligence Opening your Coffee Brand In A New Country - Nawar Adra | Map It Forward

Описание к видео EP1232 Due Diligence Opening your Coffee Brand In A New Country - Nawar Adra | Map It Forward

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Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast this series is Nawar Adra from Stitch Coffee, based in Sydney, Australia. After almost 10 years, Stitch Coffee is expanding into Asia, specifically China and Japan.

In this series, Nawar and Lee (having both taken their brands overseas) discuss what's involved in taking your coffee brand across borders.

The 5 episodes in this series are:
1. Expanding Your Coffee Branding Into New Countries -    • EP1231 Expanding Your Coffee Branding...  
2. Due Diligence Opening your Coffee Brand In A New Country -    • EP1232 Due Diligence Opening your Cof...  
3. The Hidden Costs Involved Expanding Your Coffee Brand In China -    • EP1233 The Hidden Costs Involved Expa...  
4. Navigating A Cross Boarder Coffee Business -    • EP1234 Navigating A Cross Boarder Cof...  
5. Adapting Your Coffee Brand In A New Culture -    • EP1235 Adapting Your Coffee Brand In ...  

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the expansion of the coffee business in Asia with Nawar Adra from Stitch Coffee.

They delve into the fast-paced nature of business operations in China, emphasizing the importance of aligning visions and the critical role of cultural understanding and local partnerships.

They also explore the significance of festivals and online presence for customer acquisition. The conversation highlights the early stage of coffee market adoption in Asia compared to Western markets and the unique dynamics of different Asian cities.

This episode offers valuable insights into the due diligence necessary for entering the Asian market, the importance of finding the right partners, and the numerous cultural and logistical challenges involved. Additionally, they touch on the future potential of signature drinks in the coffee industry.

00:00 Introduction to China's Rapid Development
00:52 Sponsorship and Workshop Announcement
01:30 Exploring the Asian Coffee Market
02:10 Challenges and Strategies in China
04:58 Due Diligence Before Entering New Markets
06:50 Building Relationships and Partnerships
15:12 Cultural Insights and Business Etiquette
31:02 The Future of Coffee and Signature Drinks
31:25 Conclusion and Next Episode Teaser

Connect with Nawar and Stitch Coffee here:
  / nawar-adra-12909516a  
https://www.stitch.coffee/
  / stitch.coffee  
  / stitch.coffee.japan  
Also, find Stitch Coffee on China's Little Red Book/Xiaohongshu App.

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