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Alex Hormozi just dropped his brand new book $100M Money Models — but the sales funnel he’s using to launch it might not be what you’d expect from someone pulling in hundreds of millions.

In this video, I break down Hormozi’s entire launch funnel step-by-step:

✅The smart moves and subtle psychological tactics his team nailed

❌The big mistakes that could be costing him huge

🚫Which strategies to steal for your own business, and which to avoid

We’ll cover everything from the registration page to the VIP upsell, checkout process, and even the post-registration follow-up. Whether you’re building your first funnel or you’re already generating millions, you’ll walk away with practical takeaways you can apply immediately to boost conversions, increase attendance, and maximise your launch results.

📅 By the end, you’ll not only understand how Hormozi plans to get over 1 million people to his book launch — but you’ll also see exactly where I’d make changes to help him get there faster.

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CHAPTERS:
00:00 – Hormozi’s $100M Money Models Launch
00:44 – First Impressions of the Registration Page
02:22 – The Driving Force Behind the Page
04:41 – Small Mistakes That Could Hurt Conversions
07:43 – Big Missed Opportunities
11:16 – Opt-in Flow & The Micro Commitment Tactic
13:51 – VIP Upgrade Page
16:59 – Checkout Page Risks & Order Bump Strategy
21:59 – Final Confirmation Page & Referral Program

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