Скачать или смотреть DEPARTMENT OF JUSTICE & EQUALITY - 'No Excuses' Focus Group

Part two of the 'No Excuses' campaign.
To reflect Ireland’s ambivalence towards sexual violence and harassment we shot an ad using familiar scenarios - an office space, a pub, a dressing room, a nightclub. In each scene this level of harassment escalates.

But then we relayed it to a series of focus groups and captured their reactions. Doing this, gave us an insight into the way people (of all ages and backgrounds) excuse or ‘fob off’ every day incidences of sexual harassment and sexual violence

The video shows Ireland’s perceptions of sexual harassment and sexual violence, and the excuses regularly made for this behaviour. Ireland has the highest levels of sexual harassment in Europe and the second highest of all 40 countries surveyed.

The goal of this partnership with the Department of Justice and Equality is to begin the process of changing people’s beliefs and ultimately aid in the decline of this problem. This challenging topic is one we are proud to be tackling.