Скачать или смотреть Before the Lead: How People Actually Discover Your Brand

Most new business owners ask the same question: “How do I collect my first lead?”
But that question skips an important step.

In this training, we break down what really has to happen before someone ever opts in, clicks a form, or gives you their email. You’ll learn how awareness actually works, why most early lead-generation efforts fail, and where your first eyeballs realistically come from when no one knows who you are yet.

We’ll walk through the full customer journey with a focus on the awareness stage, then dive into three practical ways you can start getting attention today: word of mouth, communities, and social platforms. No tools, no funnels, and no assumptions that you already have an audience.

If you’re starting a business and feel stuck at the “how do I get people to my site?” stage, this session will help you understand what to do first—and why.