Скачать или смотреть Cimicon Evolution Europe 2025 | Hyundai | Conducting Effective Qualitative and Quantitative Research

Keynote: Conducting Effective Qualitative and Quantitative Research for Successful Product Development

Giuliana Moroni, Market Intelligence Lead, Hyundai Motor

To produce the right product for the market, automotive companies must conduct comprehensive qualitative and quantitative research from early concept surveys to final product trials. This process involves gathering consumer insights, testing prototypes, and analyzing data to ensure that the product meets market demands and performs well in real-world conditions.

In this session, you will learn:

How qualitative and quantitative research differ in automotive development
What role early surveys play in shaping vehicle design.

How prototype testing influences product refinement.

How final trial data validates a product’s market fit.