Скачать или смотреть Behind the Campaign - Ep. 6 - Our Public Schools Work

How do you build a marketing campaign for public education that breaks through political noise, inspires support, and survives social media backlash?

In this episode of Behind the Campaign, host Andi Robinson sits down with Jenn Lisak Golding, CEO of Sapphire Strategy, to unpack the creation and growth of the Our Public Schools Work initiative. You’ll learn:

How a nonprofit coalition reframed the public-school conversation in Indiana.
Social media tactics that drive engagement (including why Facebook outperformed LinkedIn and X).
How to handle negative comments, trolls, and crisis planning without derailing your mission.
Ways to share authentic stories from schools while respecting student privacy.

If you work in education marketing, nonprofit communications, or cause-based campaigns, this deep dive offers real-world strategies for storytelling, audience targeting, and brand resilience.

00:00 Introduction to Our Public Schools Work
02:02 The Campaign's Goals and Challenges
05:00 Navigating External Perceptions
08:55 Effective Communication Channels
12:53 Highlighting Success Stories
16:52 Addressing Concerns and Feedback
20:01 Privacy and Parental Concerns
21:51 Communicating Literacy Improvements
24:57 The Charter vs. Public School Debate
28:47 The Role of Teachers in the Initiative