Скачать или смотреть Mistakes Create Success Featuring Mike Maynard | Big Picture Business Podcast EP 45

Join us as we chat with aspiring actor turned electronics engineer turned entrepreneur and business owner, Mike Maynard!

Mike is the Managing Director/CEO of the Napier Group, a $7M PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability, and innovation that he learned as an engineer with a passion for communicating internationally means Napier can help clients achieve their marketing goals sooner.

In this episode we uncover some well kept secrets of a what it means to have a successful marketing agency, the pitfalls of growing an agency through acquisition and how to win clients as an agency.

Some other topics include:

• Mike's biggest mistake and the best lesson
• How to (or how not to) select right marketing technology
• Why you shouldn’t specialize in tactic specific markets
• How to market to large enterprises
...and SO much more!


Interested in the exclusive offer from Mike?
email: [email protected]

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Download the full audio here: https://podcasts.apple.com/us/podcast...

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TIMESTAMPS

0:15 - Welcome Mike Maynard
2:45 - When Mike acquired Napier Group
3:59 - The biggest mistake and the best lesson
6:57 - Napier’s 4 step process
11:06 - How do people select the right marketing technology
12:35 - Why you shouldn’t specialize in tactic specific markets
15:30 - Napier and company culture
20:17 - Pitfalls of growing an agency through acquisition
24L57 - How to market to large enterprises
28:31 - How to win clients as an agency
33:45 - Free exclusive gift for Big Picture Business Listeners
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