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Toptech TMT Bars needed to stand on its on legs. From the house of SRMB, they were overshadowed by their mother brand, unable to compete and create its own following.

We found that the bars were flexible, yet strong and supple. That gave us the idea. We found that the Bengali film action hero Dev perfectly matched these attributes. We created a story around him, where he uses this flexibility, bendability, and supple strength to demolish the villains, and later save a little girl, his fan, from certain death. The film was shot entirely in Bangkok.

Needless to say, the trade, influencers, and consumers loved the film and Toptech soon became a top-of-mind TMT bar brand.

#designedbyresponse #realestate #tvc #tmt #dev #response

We’re always happy to connect

[email protected]
  / responseindia  
  / responseindia  
Call 033 22874160