Скачать или смотреть Thiago Costa - Cultivating taste as a designer

If you asked me “who has the best taste in design right now?” one of the first people I’d mention is Thiago Costa. (https://x.com/tcosta_co)

His product [Fey](https://www.fey.com/) is in the S-tier of design and I’ve studied his visual techniques for many years.

Finally, after over a 12 months of pestering he agreed to share his secrets in a interview 🙌

We go deep into:

Mastering the finer details of craft
Putting AI at the heart of the new Fey 2.0
Where Thiago draws inspiration outside of UI
What it looks like to have a “heightened awareness”
How Thiago evolved the Fey aesthetic from 1.0 to 2.0
Specific visual techniques for making your UI more lifelike
+ a lot more

Caravaggio (https://www.caravaggio.org/) is the painter who Thiago calls the “master of light”
The Local Project (   / thelocalproject  ) interior design channel on YouTube

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Chapters
0:00 Intro
1:08 The backstory of Fey
6:04 The strategy behind their 2.0 release
9:01 Initial AI design explorations
10:17 How Thiago knows when a design is ready
14:13 Evolving the Fey aesthetic
18:39 When design is art
27:24 When to break the rules of visual design
45:36 Taste through heightened awarenesss
48:53 Standing out in an AI world