Скачать или смотреть Transforming Engagement: Rebranding Through Trust, Inclusivity, and Strategic Communication

This session will explore the transformative journey of the rebranding of the San Mateo-Foster City School District through meaningful connections with the community. Sparked by the adoption of a strategic plan in 2022, the Communications Department began its ambitious work to build a foundation of trust and transparency. Attendees will learn the year-long process of developing a comprehensive communication strategy that aligns with the values and needs of the Strategic Plan to ensure the district strengthens relationships with students, families, staff, and partners. By leveraging AI, the district has streamlined its communication efforts, operating efficiently even as a department of one. This presentation will focus on inclusivity, equity, and access, demonstrating how AI can support engagement. Participants will walk away with actionable insights on how strategic communication and stakeholder engagement can drive rebranding. Efforts that lead to lasting trust and transparency within their own districts.
Presenter: Diego Perez, San Mateo-Foster City Schools