The Creator Brand Archetype

Your brand's competitive advantage is your brand archetype! Branding your business is about so much more than the visuals: it's business development, brand strategy, and building a brand personality in alignment with your archetype.

In today's video, we explore the creator archetype to develop a brand voice and use branded copywriting and emotional branding in your marketing. Develop a unique brand identity!

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0:00 - The Creator Brand Archetype
2:30 - What colours does the Creator normally embody or use?
3:37 - Core values
4:11 - Core fears
5:22 - How you make your customers feel - brand psychology
6:21 - Strategies for connection with your potential customers
8:21 - Some of your greatest strengths
9:21 - Potential downfalls
11:08 - Brand storytelling ideas
13:55 - Ways, The Creator, influences your brand voice
16:23 - Typical keyphrases
16:43 - Famous Brands that have The Creator as the predominant archetype

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RECOMMENDED PLAYLISTS:

📺 Copywriting for Entrepreneurs:    • Copywriting with Emma Givens  

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I’m Emma Givens, Founder and CEO of the branded copywriting boutique Emma Givens: Content & Copy (EGC&C). I traded in 10+ years of corporate comforts to bring the wisdom and power of brand copywriting to small and medium-sized businesses like yours. 🖋️ Branded content and copywriting will take your business and client experience to the next level of results.

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