Скачать или смотреть Why Every Software Company Breaks in the Same Way

Your company thinks it's unique. It's not. Sorry about your feelings. Every software company runs the same six gears around a central hub. It's the innate nature of any given company. The only difference is whether they mesh smoothly or grind against each other in chaos.

🎯 THE SIX GEARS:

1. *Lead to Cash* - From anonymous visitor to revenue in the bank
2. *Customer Lifecycle* - From contract signature to expansion or churn
3. *Application Lifecycle Management (ALM)* - From ideas to features customers actually use
4. *Employee Lifecycle* - From job posting to productive contributor
5. *Procure to Pay* - How you spend money on everything except payroll
6. *Corporate Governance* - The legal and compliance infrastructure holding it all together

🔧 THE CENTRAL HUB: BUSINESS SYSTEMS

The six gears don't mesh on their own. They need a central hub—your Business Systems architecture—that makes data flow, integrations work, and processes connect. Without it, each gear spins independently and grinds against the others.

💡 WHY THIS MATTERS:

Most companies organize around functions (Sales, Marketing, Engineering, Customer Success, etc.). But work doesn't flow through functions—it flows through processes.

When you optimize by function, you create:
Handoff failures between departments
Conflicting metrics and incentives
Nobody owning end-to-end customer experience
Heroic individuals holding things together

When you optimize by process, you create:
Clear ownership of end-to-end flows
Aligned metrics across handoffs
Systematic improvement instead of firefighting
Scalable execution that doesn't depend on heroes

🔗 WHAT'S NEXT:

This is the foundation video. Every video in this series breaks down one gear—where it typically breaks, how to fix it, and what to do Monday morning:

Lead to Cash: Why deals slip and how to fix handoffs
Customer Lifecycle: Why churn surprises you and how to prevent it
ALM: Why features don't get adopted and how to build for outcomes
Employee Lifecycle: Why turnover costs $100-300K per person
Procure to Pay: The $4M Zoom bill and vendor rationalization
Corporate Governance: The $11.5M tax surprise and entity structure
Business Systems: How to build the hub that makes gears mesh

📊 THE REALITY:

After supporting dozens...and dozens of software company transformations, the pattern is clear: companies that see these six gears and manage them as a system scale efficiently. Companies that optimize department by department struggle forever.

The difference isn't intelligence, capital, or market positioning. It's whether you see the gears and make them mesh. While we know a 7-minute video tossed over the fence at you won't cure your company, this is insight into how we think. This insight let's us move as fast as we do. Hopefully there's something here you can grab onto.

🔗 RELATED CONTENT:
Full frameworks, 90-day implementation playbooks, and diagnostic tools: kinetic-pe.com

EMBEDDED ADVISORY:
If your company is scaling, navigating M&A, or building operational excellence, let's talk.

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ABOUT KINETIC PE:

We install the operating model that makes high-velocity M&A and clean exits possible. Not Big 4 shelfware—we embed with company leadership, build the capability, then get out.

These videos? Decades of M&A and transformation operations experience distilled through Notebook LM. The patterns that repeat across every transformation, made actionable.

One "aha" from a 7-minute video won't save your business. But it might be the pattern recognition that lets you see what's actually broken.

Here's to the "aha".