Marketing Analytics | How to Become a Marketing Analyst | Marketing Analytics 101 | Intellipaat

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In this video on Marketing Analytics, we are going to explore a new job description "Marketing Analyst". Firms invest millions of dollars in marketing to advertise their product or services and these professionals help the organization in getting a deep analysis of the insights. We will learn what marketing analysis is and why it is very important for a firm. Then we will understand who is a marketing analyst, their roles, and their responsibilities. Then we look into the compensatory benefits. We will have a deep understanding of the skills required to become a marketing analyst. Lastly, we have a roadmap to become a marketing analyst.

🔵 Following topics are covered in this session:
00:00 - Introduction
01:14 - What is Marketing Analytics?
05:29 - Who is a Marketing Analyst?
08:29 - The Roles and Responsibilities
17:21 - Compensatory Benefits of Marketing Analyst
17:56 - Skills Required to Become a Marketing Analyst
23:06 - How You Can Become a Marketing Analyst?

✅ What is meant by Marketing Analytics?

Marketing analytics refers to the practice of collecting, measuring, analyzing, and interpreting data related to marketing efforts and consumer behavior. It helps businesses make informed decisions by providing insights into the effectiveness of their marketing strategies, allowing them to optimize campaigns, allocate resources efficiently, and improve overall marketing performance.

✅ What is the need for Marketing Analytics?

Marketing analytics is needed for the following reasons:
1. Informed Decision-Making: It provides data-driven insights to help businesses make informed decisions and allocate resources effectively in their marketing efforts.
2. Improved ROI: By analyzing and optimizing marketing strategies, it can enhance return on investment (ROI) and minimize wasted resources on ineffective campaigns.

➡️ About the Course
Whether you're a seasoned professional or a fresh graduate, our Digital Marketing Course is a suitable choice for you. No prior programming knowledge is necessary. Build your technical competence with topics such as On-Page SEO, Off-Page SEO, Content Marketing, Social Media Marketing, and much more using our hands-on learning approach. Benefit from live sessions with industry experts and real-world projects.

➡️Who should take this course?
Individuals with a bachelor’s degree and a keen interest to learn Digital Marketing and Marketing Analytics
IT professionals looking for a career transition in Digital Marketing
Digital Marketing or Analytics Professionals
Freshers or final-year college students who want to build a career in Digital Marketing and Analytics

✅ Key Features - (Course Features)
6 Months of Applied Learning
43 Hrs of Self-paced Learning
Learn from IIT Madras Faculty and Industry Practitioners
20+ Industry Projects and Case Studies
1:1 with Industry Mentors
Placement Assistance
Resume Preparation and LinkedIn Profile Review
24*7 Support
1:1 Mock Interview
2 Days Campus immersion at IIT Madras Research Park

✅ What’s Covered in This Program? -
SEO, SEM
Content Marketing
Branding, Social Media Marketing
Marketing Analytics, Google Analytics
Facebook & Instagram Advertisement
Preparing Communication plan
Predictive Analytics, Applied Analytics
Video Marketing
Email Marketing

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