ISIC – Brand Refresh – B2B video

Brand refresh for ISIC, the International Student Identity Card. A new identity that is in line with the long tradition and history of ISIC, but adapted to the electronic and audiovisual world we live in today, and tomorrow. The brand refresh included (a.o.) a new logo, new guidelines for graphic design and two videos to introduce the new style to both consumers (the students) and customers (ISIC’s partners).

The ISIC Association is the non-profit organisation behind the International Student Identity Card (ISIC). The ISIC card is the only internationally accepted proof of bona fide student status.First established in 1953, the ISIC card is now issued to students in over 120 countries.