Скачать или смотреть Turn your idea into a funded project with Bulletproof Business Case: From Idea to “Yes”.

In this video, you’ll learn a clear, six-step roadmap for turning a promising idea into a business case that decision makers actually approve. We start with why a great idea isn’t enough on its own and how every proposal ultimately comes down to one simple question: do the benefits outweigh the costs? You’ll see how the business case becomes your secret weapon—a structured, formal argument that connects your vision to executive sign‑off.
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From there, we walk through each step: initiating the business case with the right cross‑functional team, setting sharp objectives, and defining scope so your project doesn’t spiral out of control. Then we dive into analyzing the “as is” world and the “to be” future, quantifying real pain in hours, money, and errors, and turning that contrast into a compelling value proposition. You’ll also learn how to estimate full costs (technology, integration, training, process changes), calculate the big three financial metrics—ROI, payback time, and NPV—and use them to prove your project is a smart investment, not just an expense.
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Finally, we wrap it all up with how to present your case: crafting an executive summary that tells the whole story in a nutshell, from scope and before/after to costs and headline ROI. By the end, you’ll have a practical blueprint you can reuse for any initiative, whether it’s a new tool, a smarter process, or a full transformation project.
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Timestamps:
0:00 – Why great ideas still get blocked by “What does it cost?”
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1:30 – Benefits vs. costs: the core decision rule
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3:00 – Step 1: Initiate the business case (team, objectives, scope)
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5:00 – Steps 2–3: Analyze the current state and envision the future state
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7:30 – Quantifying pain: time, money, and hidden costs
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9:30 – Steps 4–5: Estimating costs and calculating ROI, payback, and NPV
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12:00 – Step 6: Presenting the business case and executive summary checklist
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14:00 – Turning your next big idea into an approved, funded project
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