Скачать или смотреть What travellers want – and how GenAI can help your property thrive | Solutions | Booking.com

Build a better understanding of traveller wants, needs and search behaviour. Learn how to stand out to travellers and enhance the guest experience with our generative AI solutions.

Join Natasha ten Cate, SVP Marketplace at Booking.com and Justin de Graaf, Director of User Research at Booking.com, as they discuss the latest findings from our traveller research and explain how GenAI is changing trip planning – as well as how we’ve developed new features to help properties stand out.

Read more about travellers’ evolving search behaviour on our Partner Hub blog: https://partner.booking.com/en-gb/cli...

For more insights from the team and our Booking.com partner ecosystem on GenAI and our Travel Trends research, explore the links below.

   • How Booking.com’s AI features help your pr...  

Key takeaways:
Travellers care about 3 things: a good offer, a simple customer journey and reliable information and support.
The top 4 filters used by travellers are pricing, location, check-in/check-out times and guest reviews
50% of global travellers use AI for planning trips.
We’ve developed AI features to help partners, including Help Me Reply, photo suggestions and Smart Filters.
Accurate and detailed listings will enable GenAI to better match travellers to the right properties.

Chapters
00:10 Meet Natasha and Justin from Booking.com
00:37 What are travellers looking for?
01:01 What can partners do to answer travellers’ needs?
01:12 How is travellers’ search behaviour changing?
01:52 Which Booking.com listing features are most popular with travellers?
02:39 Travel trend: the adoption of generative AI
03:00 How are travellers using GenAI for trip planning?
03:57 Booking.com’s ‘Help Me Reply’ GenAI tool
04:37 How else is Booking.com using GenAI?
04:59 The importance of listening to customers’ needs