Bilince Bağırma, Duygulara Fısılda | Eda Ocak | TEDxIzmir Institute of Technology

"In order to understand the tree of life, it is necessary to understand humans, and to understand humans, it is necessary to know their decision-making mechanism. It is not words that move us, but emotions." says neuromarketing researcher Eda Ocak. She explains the impact of emotions on our behavior with examples from real-life neuro measurements they have conducted.
Emphasizing the vital importance of socialization, Ocak looks at the journey of understanding humans through the lens of neuroscience, talking about the effect of mirror neurons and the perfection of imperfection. Eda Ocak graduated from the Industrial Engineering Department at Middle East Technical University and began her career as a management consultant at Accenture. She provided consultancy services in human resources and marketing to leading companies in Turkey. Later, she co-founded ThinkNeuro, Turkey's first and leading neuromarketing company. Focusing on neuromarketing during her master's studies, Eda Ocak pursued an academic career, publishing numerous academic articles and contributing to prestigious marketing journals. She has been a speaker at significant international marketing and research conferences both domestically and abroad. Eda Ocak continues to teach neuromarketing to graduate students. With her company, ThinkNeuro, she has won 1 Platinum, 56 Gold, 26 Silver, and 10 Bronze Owl awards from the Turkish Researchers' Association, and she is also a recipient of the International Esomar Eureka Award. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx