Скачать или смотреть Capture parameters and data with WhatsApp Buttons or WhatsApp Forms (GClid, FbClid, UTMs)

Capture parameters and data with WhatsApp Buttons or WhatsApp Forms (GClid, FbClid, UTMs)

How WhatsApp Forms Capture GCLID and UTM ParametersThe solution described in the video integrates WhatsApp Forms with a landing page and a CRM or other systems to capture GCLID, UTM parameters, and other campaign data without necessarily collecting personal information. Here’s a breakdown of the process:Form Setup:The WhatsApp Form is embedded in a landing page and can include questions relevant to the user’s interest (e.g., “What brand are you interested in?”) without requiring personal data like name, email, or phone number.

Hidden Fields: The form includes hidden fields that automatically capture URL-based parameters such as GCLID, UTM parameters (e.g., utm_source, utm_medium, utm_campaign), and other campaign-related data (e.g., “key” or custom parameters like “gly 123 chat”). These fields are not visible to the user but are recorded in the system.

Capturing Parameters:When a user lands on the page, the URL can include GCLID or UTM parameters (e.g., https://yourlandingpage.com/?utm_sour.... These are automatically captured by the form’s hidden fields.

The form does not send these parameters in the WhatsApp message itself, ensuring a clean user experience. Instead, the data is stored and sent to a CRM, webhook, or integration platform (e.g., Zapier, Make).

Integration with CRM and Webhooks:The captured GCLID and UTM parameters are stored in the system’s lead management section and can be sent to a CRM or other tools via webhooks.
This allows businesses to track campaign performance without exposing sensitive tracking data in the WhatsApp conversation.

Handling Navigation Loss:A key feature is the ability to preserve tracking parameters even if the user browses other pages on the website, which typically causes UTM or GCLID data to be lost.
The solution provides two URLs: the source URL (where the user initially landed with the tracking parameters) and the contact URL (where the user submits the form or initiates contact via WhatsApp). This ensures that campaign data is retained regardless of user navigation.


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