Скачать или смотреть IBM: The AI-Enhanced Consumer: Revolutionising the Retail Experience  | AI in Fashion Symposium

Discover how AI is elevating the retail experience for both shoppers and brands by providing tailored, dynamic interactions that delight customers and build loyalty.​

Mary Wallace Retail & Consumer Behaviour SME for IBM and Laura Weir Managing Consultant in IBM Consulting's Generative AI Centre of Excellence explore how artificial intelligence (AI) is transforming the consumer and customer retail experience, examining real-world examples from leading brands to see how AI-powered solutions like marketing assistants, customer service agents, and personalised recommendations are changing the fashion industry. From optimising campaigns to providing ultra-personalised experiences, discussions centre around how natural language processing, machine learning, and predictive analytics are helping retailers better understand consumers, drive engagement, and boost sales.

Fashion Business School | London College of Fashion
For more information on London College of Fashion, visit: https://www.arts.ac.uk/colleges/londo...

Instagram:   / lcflondon_  
TikTok:   / lcflondon  
Twitter:   / lcflondon  
LinkedIn:   / london-college-of-fashion  
Facebook:   / lcfofficial