Скачать или смотреть Mastering the Digital Landscape: Unlocking Success with Online Marketing Expert Ashley Avis

In this episode of the Money Mindset Mastery podcast, hosts Ryan Genoe and Jim Lao welcome Ashley Avis, a social media expert, to discuss the importance of having a strong online presence for service-based businesses. Ashley shares insights on common marketing mistakes, the significance of keywords for searchability, and the need to shift the focus of content from the business to the client. The conversation also touches on the role of AI in marketing and the impact of video content on SEO. In this conversation, Ashley Avis discusses the importance of video content in branding and social media engagement. She emphasizes the need for businesses to define their goals and understand the different types of engagement they seek, whether it's likes, comments, or sales. The discussion also covers the balance between organic and paid advertising strategies, the significance of measuring success through analytics, and predictions for future trends in online marketing, particularly the resurgence of long-form content.

Sound Bites

• "You need to be searchable."
• "Marketing is about being searchable."
• "Your content needs to be from the point of view of your client."
• "Video content is definitely good for other things."
• "How do I get that engagement?"
• "What is your business goal?"

Chapters
00:00 Introduction and Guest Introduction
04:01 The Importance of Online Presence
07:59 Common Mistakes in Online Marketing
12:02 Understanding Keywords for Searchability
15:59 Shifting the Focus to the Client
19:52 The Role of AI in Marketing
26:19 The Impact of Video Content on SEO
27:52 The Power of Video Content
29:50 Engagement Strategies on Social Media
32:28 Understanding Different Types of Engagement
38:20 Organic vs Paid Advertising Strategies
40:25 Measuring Success in Social Media Marketing
44:12 Future Trends in Online Marketing

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