Скачать или смотреть How Vice Lost $2.3 Billion Overnight

Want your content to break through and go viral?

Grab a FREE copy of my newest book, The Guide to Going Viral, and learn the exact strategies responsible for over 60 billion views for brands like MTV and Taylor Swift:
👉 https://goingviral.cc/viral

Need help scaling your social media presence?
Book a free strategy call with my team and get a customized viral plan for your business:
📞 https://goingviral.cc/hp

Whatever happened to Vice? Seriously. I mean, they still exist. But if you follow business news, these guys went from being valued at billions of dollars to having so much of that worth disappear. So what happened?

Luckily, I was there just as Vice was starting to make its way into the digital media business. I met Shane Smith, and got to see up close what makes him one of the best salesman I've ever seen. I got to see how they were able to form relationships with the trendsetters that influence the Millennial and Gen Z crowds. As you'll see, brands will pay you a pretty penny to reach those trendsetters, and that's one of the main things that helped turn Vice from a punk magazine to a multibillion dollar media empire.

But as you'll see, sometimes that can work against you. Even effective communication can get you in trouble if you're not careful about your message.


Important Reminder:
Virality isn’t just for influencers, celebrities, or big brands — it’s a repeatable formula. And by the end of this video, you’ll have the blueprint in your hands.


Want to connect?
📩 Ask a question, book me to speak, or reach out directly here:
https://brendanjkane.com/


Follow me for more viral strategies:
Facebook:   / brendanjameskane  
Instagram:   / brendankane  
LinkedIn:   / brendanjkane  


Thanks for watching and spending time with me — I don’t take it for granted.

If you found this valuable, like the video, and hit subscribe 🔔