Скачать или смотреть How to Charge for Instagram Reels with 2 Lakh Followers: Insights on Fake Followers

How to Charge for Instagram Reels with 2 Lakh Followers: Insights on Fake Followers & Market Value in Agra Gareeb Panda

The video discusses the challenges and realities of monetizing social media influence, particularly on platforms like Instagram reels, with a focus on the city of Agra. The speaker highlights the issue of fake followers, which many local influencers use to inflate their numbers deceitfully. These inflated follower counts mislead potential clients and result in fraudulent transactions where influencers accept payments for collaborations or promotions but deliver minimal work before disappearing. The speaker explains that genuine influencers with a solid follower base (e.g., 200,000 followers) can reasonably charge about 10% of their follower count as a fee for a single reel, which could translate to around ₹20,000. However, in smaller cities like Agra, the market is far less mature, and clients rarely pay these rates. There is also a cultural tendency among influencers to accept free collaborations, often justified by their liking of the product (like food), but this practice ultimately devalues their work and spoils the market. The speaker emphasizes the importance of valuing one’s content and influence appropriately and acknowledges the hard work required to reach a level where high charges are justified.

Highlights
📉 Fake followers are common in smaller cities like Agra, leading to fraudulent collaborations.
💰 Genuine influencers with 200k followers can charge around ₹20,000 per reel.
🤝 Many influencers accept free collaborations, lowering their market value.
🏙️ Big cities like Mumbai and Delhi have more mature influencer markets with better payment practices.
⚠️ Accepting free work harms the industry by devaluing influencer content.
💪 Achieving a high follower count and market value requires significant hard work.
📊 Transparency about follower authenticity is crucial for fair influencer marketing.

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