The Brilliant Story Of Coca-Cola "Share a Coke"

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By 2010, Coca-Cola’s sales were slumping. As a matter of fact, they had been falling for the past several years and the main problem was that many teens were not drinking Coca-Cola anymore. So, Coca-Cola decided they needed a great marketing campaign to get teens back on Coke, and what they eventually created ended up being their most profitable and influential marketing campaign of all-time. This is the story of the “Share a Coke” campaign and how it had such an enormous impact on people. I hope you learn something new!

Sources: https://docs.google.com/document/d/1I...

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