Скачать или смотреть Marketing 2025: Sell Benefits, Not Features

Stop wasting ad spend on feature lists—show viewers what's in it for them. In this 3-minute mini-lesson you'll learn why every customer tunes into "WIIFM Radio," how to sell the hole, not the drill, and four factors that outrank price when buyers choose a brand.

Key takeaways
• The #1 marketing question: "Who cares?"
• Why "benefits over features" boosts response rates
• Classic drill-bit story that proves the point
• Price is only #5 on buyers' priority list
• 3 fast tweaks to make any ad more persuasive

⏱️ Chapters / Timestamps
00:00 Intro – the most important marketing question
00:27 WIIFM: Your customer’s favourite radio station
00:44 Sell the hole, not the drill
01:22 Price vs. value (why price ranks #5)
02:05 Speak to problems & solutions
02:54 Wrap-up + next steps


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