Скачать или смотреть English for Crisis Communication: Damage Control Scripts for PR Disasters

Handle PR crises like data breaches, product fails, or viral backlash with English scripts that calm stakeholders and rebuild trust. Tailored for global execs in tech, finance, and retail.
WHAT YOU’LL GET (23-Min Toolkit):
✅ 4-step C.R.I.S.I.S. framework (Calm, Respond, Inform, Stabilize, Internalize, Support)
✅ 5 crisis scripts: apology email, press statement, stakeholder call, social response, board update
✅ 12 tone filters for US, UK, APAC, LATAM crises
✅ 3 role-plays: data leak, bad review storm, exec gaffe
✅ Media training bonus: 30-sec soundbites
WHO THIS IS FOR:
• CEOs/CMOs facing viral backlash
• PR managers in international firms
• Leaders prepping for 2026 risks (AI ethics, cyber threats)
• Anyone dreading “the call” after a mess-up