Скачать или смотреть Michaela Leitz-Aslaksen, Confidence & Style: Fostering size inclusivity in the fashion industry

Balancing creativity with business acumen: Chiara Marconi, Chitè Milano

Fostering size inclusivity in the fashion industry: Michaela Leitz-Aslaksen, Confidence & Style

In this episode, Jessica hears from Michaela Leitz-Aslaksen who founded her consultancy, Confidence & Style, to drive change in the fashion industry by helping brands embrace size inclusivity, authenticity & diversity.

Having struggled to find directional, on-trend plus-size clothing, Michaela began documenting her experience on Instagram to highlight the untapped demand for plus-size clothing.

Michaela shares with Jessica her insights into how fashion brands can increase the size of their target market & unlock the spending power of plus-sized customers by providing designers with more education on sizing & fitting techniques.

Given the importance of reducing overconsumption in the fashion sector, Michaela also explains how on-demand production models & live shopping events can help reduce waste by ensuring that clothing truly accommodates the customers it is aimed at.

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