FULL SESSION - Sherlock: The Network MGEITF Joint Session Masterclass

FULL SESSION - 'Sherlock: The Network MGEITF Joint Session Masterclass' from the annual MediaGuardian Edinburgh International Television Festival 2012.

SUMMARY:
From its conception on a train journey to international success story, Sherlock has been one of the most significant break out hits of recent years.

A hit with viewers and critics alike, Sherlock has broken new ground with a bold visual style and cliff-hangers that have its sizeable cult following feverish with anticipation.

The creative team behind the success discuss how it was conceived, produced and cast and give an insight into the way that the brand has been successfully exploited to the global marketplace, while maintaining its integrity. Plus how an innovative online presence has embraced the fans of Conan Doyle's original stories and created a following way beyond the terrestrial broadcast.

The writers also reveal news about the much anticipated third series...

Check out the MGEITF channel for more clips.

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