Скачать или смотреть Marketing Strategy: How do you do market segmentation properly

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At the heart of a successful marketing strategy lies a deep understanding of the market and how it splits into segments, so it is essential that you get this right. Despite its pivotal importance, however, many companies continue to shovel customers into meaningless segments and pour strategies onto them which have limited relevance. For these companies, winning market share depends on the competition is even more inept. Being first to break the mold and take a fresh look at market segmentation following a structured process which places actionable insights on customer decision-making at its core, can reward you with spectacular results.