Sports Management BA Honours | Elite vs Grassroots: which is more important to sport?

This webinar brought together the Sports Management BA Honours team to provide insights into key topics covered on our Sports Management undergraduate degree. The key theme of discussion will be around the importance of Elite and Grassroots sport, and which has a bigger role to play in the industry.

The expert panel is comprised of course leader, Richard West, and Senior Lecturer, Dr Anees Ikramullah. The webinar saw them debate and discuss the long and ongoing question of whether Elite or Grassroots is more important to sport. The debate was supplemented with contributions from leading figures from both industries. Which sector of sport has more value? Can both sectors of sport thrive without the other?

Speakers
• Richard West – Sports Management BA, Course Leader, Westminster Business School, University of Westminster
• Dr Anees Ikramullah – Sports Management BA, Senior Lecturer, Westminster Business School, University of Westminster
• Dr Andy Pitchford, Head of the Centre for Education and Teaching Innovation (CETI), University of Westminster
• Joe Long – UFC Gym Director and ELE Junior Football League Chairman
• Joseph Coote-Cowling - Moderator

Hosted by Westminster Business School, the webinar was broadcast live via Zoom to a live audience on Wednesday 12 January 2022.