Скачать или смотреть Clothing Coulture | When & How to Expand Your Fashion Brand

When should a fashion brand expand its product line? In the season 4 finale of Clothing Coulture, Stars Design Group, CEO, Bret Schnitker, and CSO, Emily Lane explore the balance between growth and over-expansion. They break down the role of consumer demand, the power of social media feedback, and the risks of straying too far from core offerings. Learn how to manage inventory, protect brand equity, and align resources for sustainable success. Don’t miss these expert insights on smart brand expansion!

Chapters:
0:00 - 2:14 - Expanding a brand's product line
2:14 - 4:13 - Complementary categories
4:13 - 7:00 - Common mistakses in expansion
7:00 - 9:46 - Preserving core product strength
9: 46 -10:07 - Final thoughts

https://www.clothingcoulture.com/
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Stars Design Group is a global leader in private label apparel, providing design and manufacturing services across all categories of clothing for companies of all sizes. We apply 3D design technology, 2D/3D pattern software and science based fit programs in product development and a global network of more than 67 hand-selected, socially compliant factories in 14 countries for manufacturing.

https://www.starsdesigngroup.com