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Expats starting a service business in Bangkok face a myriad of challenges. There are obstacles when it comes to forming a company and getting operations off the ground. Then you have competition which is incredibly high. With that in mind, let’s go over the biggest mistake expats make when starting a service business in Bangkok and how it can be avoided.

Regardless of if you are opening a restaurant, bar, café, dispensary, retail shop or any other type of service-focused business, you’ll need a space in Bangkok. For most expats, the focus is on those places where other foreigners and travelers tend to congregate.

Nana, Asoke and Khao San Road, among other locations. Unfortunately, space here is limited and expensive. Not everyone can afford this and even if you can, taking this kind of financial risk may not be palatable.

When an expat expands their search, attention usually turns to shophouses in Bangkok’s other popular locations, such as Sukhumvit Road and its many offshoots; Silom and Sathon; and even Lat Phrao.

The allure of the shophouse is obvious. They are really cool and offer a sense of authentic Bangkok. Whether you’re only taking up a floor or two or happen to be renting the entire building, envisioning your service business thriving in a Bangkok shophouse is easy for most folks.

The reality of starting your business in one of these is, however, much different.

Read the full article: https://interestingasia.com/2023/11/e...