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The visible side of growth is leads, traffic, and momentum.The part that actually determines whether a business holds together is the system underneath it.

In this episode, I sit down with Kyle Pursley to talk about marketing systems, not the flashy kind, but the ones that quietly make growth sustainable.

Kyle has built and partnered into multiple companies, won awards at the HighLevel Level Up Summit, and spent years inside agencies and software businesses. But what makes this conversation different is how much time we spend on the unglamorous parts of growth.

Webinars that scale without burning you out.
Live Q and A structures that remove pressure instead of creating it.
Onboarding that keeps customers instead of leaking them.
Unit economics that change how you price and decide.
And the mindset required to stay steady when everything is moving fast.

If you build websites, run an agency, or are shifting toward automation, CRM, or AI driven offers, this conversation will meet you exactly where you are.

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⏳ TIMESTAMPS
00:00 Intro
01:13 Kyle’s Level Up Summit awards + what they mean
02:45 The simple system that scales (webinar model)
04:25 Quick break: free workshop + Kismet Club
05:04 Trials to customers: onboarding is everything
06:52 Start before it’s perfect (kill paralysis)
08:17 The 1–2 things that matter: talk to customers
10:44 Shift from selling to helping (human wins)
12:16 Kyle’s turning point: purpose, loss, entrepreneurship
19:32 Webinar math: save time, create quick wins
29:26 Unit economics + charging what it’s worth
33:25 Lifestyle systems: kids, boundaries, creativity
41:43 Building partnerships + finding operators
45:08 Rooms beat tactics (Zoom or in-person)
46:04 Kyle’s next move + building with his wife

👋 CONNECT
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https://kismet.club/

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LinkedIn
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👩‍💻 ABOUT PAIGE

Paige helps designers and service providers move from projects to predictable revenue.
Clean offers.
Clear systems.
Marketing that supports real life, not constant hustle.

Kismet Ideas
https://www.kismetideas.com/

DISCLOSURE

Some links are affiliates. If you choose to buy through one of them, I may earn a commission at no extra cost to you. I only share tools I trust and use.

TAGS
marketing systems, webinar marketing, onboarding systems, HighLevel, GoHighLevel, agency growth, web design business, CRM automation, AI automation, SaaS, digital marketing, recurring revenue, unit economics, scaling an agency, mindset for entrepreneurs, systems thinking, digital architect