Why budget cars are under threat | Deep Drive Podcast Ep.28 | Autocar India

With cumulative sales of over 4.7 million sales, the Maruti Suzuki Alto is India's all-time best selling car. However, the sales champ has been on a steady decline and now ranks 16th in monthly sales. In this episode of the Autocar Deep Drive Podcast powered by Kotak Mahindra Prime, Hormazd Sorabjee - Editor, Autocar India - and Ravi Bhatia - President and Director, JATO Dynamics India - discuss the Alto's drop in popularity and what it means for the hatchback segment.

Editor: Deven Bhalla

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Chapters -
0:00 - Introduction
1:40 - Living in the 800's shadow
5:38 - Alto's rise to the top
8:57 - Drop in sales
13:30 - Changing buyer preferences
16:00 - Lack of choice helped
18:50 - Today's Alto buyer
22:25 - Hatchbacks in an SUV era
27:08 - Why Maruti won't give up on the Alto
28:48 - Sticking to formula
30:20 - 800 set the ground for Alto's success
33:55 - The entry car of 2030

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