Roger Cox - Creator of the Ampeg SVT Bass Amplifier System

From field sales rep for Ampeg to VP Operations, Roger Cox defined the 1969 line of Ampeg products. The 300 Watt vacuum tube (bass) guitar amplifier SVT was just one of those and is still being made. Roger continued through Unimusic, Sierra Audio, Altec, Norlin, to Fender where he completed his career in 2004 as VP Corporate Value. For Fender, Roger created the Fender Passport portable PA systems. Roger Cox has been a member of SMWTMS since 1994.
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For additional background see the March 2024 Issue of AudioXpress, The History of Ampeg Musical Instrument Amplifiers, by Richard Honeycutt, p. 61-66.
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Note: This video was recorded via an internet communications provider. Audio and video quality are typical of communications providers.

00:00 Channel Card
00:25 Dennis Green Moderator
00:41 Roger Cox – Father of the SVT Bass Amplifier
09:53 Voicing the SVT Amplifier
11:16 Twenty Hertz?
11:56 Objective or Subjective?
12:46 Baxandall Tone Controls
13:02 The Rolling Stones
17:12 Too Loud?
18:12 Warning Label
19:55 Super Vacuum Tube
20:21 Fender Passport
26:03 Q&A
37:52 Thank You