Скачать или смотреть AI + U - Pilot Episode - Understanding AI Beyond the Hype

Are you investing in AI but struggling to find the right use cases to unlock real returns?
Or are you building a smart, niche AI product — only to find the market dominated by Big Tech and hype-driven narratives?
If that sounds familiar, AI+U is for you.
In this pilot episode, hosts Swag and Becky launch a new kind of AI conversation — one that cuts through buzzwords and focuses on what AI actually means for businesses, product teams, and decision-makers today. No speculation about AGI, no futuristic theatrics — just real problems, real use cases, and honest analysis.
AI+U introduces its core format: each episode will feature live analysis of a real AI use case presented by a founder or business leader, followed by an independent, unsponsored review of a niche AI product. The goal is simple — help organisations match the right kind of AI to the right kind of problem, and help product builders position their solutions with clarity and credibility.
A central theme of the episode is understanding different types of AI. Swag and Becky unpack the difference between Predictive AI — the quiet workhorse behind spam filters, fraud detection, credit scoring, and forecasting — and Generative AI, which has captured public imagination through human-like interfaces. By tracing AI’s evolution from early expert systems to modern machine learning and large language models, they show why transparency and context matter more than ever.
The conversation then turns to a critical business question: do most organisations really need massive, general-purpose models? The hosts argue that for many real-world use cases, the strongest ROI lies in smaller, context-specific AI models — systems that are cheaper, more controllable, and better aligned with operational realities.
The pilot also features a guest conversation with Colin Carmichael, co-founder of the Business AI Alliance, who shares insights from the UK SME ecosystem. Colin discusses the barriers smaller businesses face in adopting AI — from skills gaps and procurement challenges to scaling costs — and why SMEs need a stronger voice in policy and government decision-making.
The episode closes with a reflective discussion on AI and creativity, exploring when AI enhances human creativity and when it risks flattening it. The takeaway is clear: successful coexistence with AI doesn’t come from fear or blind adoption, but from understanding.
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📩 Have a real AI use case or a niche product you want reviewed? Reach out.


Office for National Statistics - Business Insights and Impact on the UK Economy, 2025. https://www.ons.gov.uk/businessindustryand...


YouGov poll of UK SME Leaders
https://yougov.com/en-gb/articles/52730-we...


Paper on the impact of AI on creativity
Anil R. Doshi, Oliver P. Hauser ,Generative AI enhances individual creativity but reduces the collective diversity of novel content.Sci. Adv.10,eadn5290(2024).DOI:10.1126/sciadv.adn5290