Les Binet and Peter Field Long And Short Of It IPA Paper Summary

Need help structuring your marketing campaigns?

This one framework will help you and your client make it easy.

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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School.

I’ve helped over 3,000+ strategists gain confidence in their skills with classical training in strategy.

Previously;
Strategy Consultant (Uber, Disney, Facebook, Apple, and Snap)
Head of Comms Planning at BBH and BBDO New York
Won over 100+ creative and strategy awards.

WEBSITE: https://strategyfinishingschool.com/