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Ishan Sharma: MOST EXPENSIVE MALL In Delhi!? 💸

I just visited DLF Emporio.

2Lac Cartier glasses, 50K burberry t shirt, and 1L RS for coach handbags

Here are 3 things I noticed:

Sensory branding: there’s a consistent aroma when you step into the mall which gives it an opulent and elegant vibe. I stepped into DLF promenade next to it and instantly felt the difference

Negative space: There were soo few products at display, it almost felt like a waste of space
But that’s how people perceive luxury. Few items and low supply makes it look higher value, hence justifying the price

lastly the treatment: A cartier doorman asked us to wait in line and there was no one to attend us when we did get inside.

This partly ignorant and elitist treatment makes you crave their acceptance even more.

My friend ranted about it for the rest of the evening expecting good service. It makes no sense at start, but works well for luxury brands

And this is how they command a higher price and keep their luxury image

What have you observed about luxury brands?👀

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