Скачать или смотреть Why Most Creators Stay Broke (Even With Viral Videos)

Going viral doesn’t pay the bills—Helen Polise ‪@themuthership_official‬ shows us what does.

Three years. Zero dollars directly from TikTok. But that content? It turned Helen into a sought-after speaker, a production expert, and a trusted voice in digital strategy. Her videos didn’t just get views—they got her hired.

“For three years before that, I didn’t make a dime from the TikToks, but my daughter will always correct me and say, ‘But you did because you got work from TikTok.’ So I got speaking engagements. That’s money that I made from social media because I wouldn’t have had a speaking engagement if I wasn’t doing that.”

Helen didn’t follow the influencer playbook—she rewrote it. By building trust and thinking beyond the algorithm, she turned short-form content into long-term credibility and career momentum.

🎯 Key Takeaways
→ Millions of views don’t equal a sustainable income
→ Linear monetization models won’t last—strategy will
→ The right kind of visibility = the right kind of work

💡 Why It Matters
→ The creator economy rewards value, not vanity metrics
→ Long-term leverage beats short-term likes
→ Real influence lives off-platform—in how people trust you

🧩 Your Turn
→ What kind of work has your content attracted?
→ Who are you becoming through your content?
→ Tag a creator who needs this perspective
→ Save this post + watch the full Helen Polise episode now

⏱️ Timestamps
[00:00] Creator Drive for Sustainable Income
[00:29] Direct Monetization Misconceptions Debunked
[00:39] TikTok Creator Fund: Surprisingly Low Payouts
[00:59] Indirect Monetization Pathways
[02:24] Winding Road Avoids Early Monetization Potholes
[03:31] Viral TikTok Videos Yield Minimal Funds

🔗 Follow Helen Polise:
• LinkedIn:   / muthership  
• TikTok:   / themuthership_kitchen  
• YouTube:    / @themuthership_official  
• Facebook:   / hproducer  
• Instagram:   / themuthership  
• X/Twitter: https://x.com/the_muthership

📝 Additional Resources
• Global Teck Worldwide - https://social.teck.global/main_home_...
• Circuit Loops -https://social.teck.global/circuit-loops
• The No.1 TikTok Teacher: Secrets to Getting Thousands of Followers - https://social.teck.global/youtube/He...

🔗 Follow Ro and Dave
• Rolando Rosas on LinkedIn - https://social.teck.global/linkedin/P...
• Dave Kelly on LinkedIn - https://social.teck.global/linkedin/p...

🎯 Sponsor
Global Teck Worldwide - https://social.teck.global/amazon/sho...