Скачать или смотреть Roger’s Diffusion of Innovations Theory

This video discusses Roger’s Diffusion of Innovations Theory, developed by communication scholar Everett M. Rogers in 1962. Discover how this influential theory explains the adoption of new ideas and technologies, from initial awareness to confirmation. We'll explore the five stages of the adoption process—Knowledge, Persuasion, Decision, Implementation, and Confirmation—and identify the five categories of adopters: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. Learn how this theory applies to nursing and healthcare, promoting evidence-based practices and improving patient care outcomes.

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