Скачать или смотреть AdTech and ChatGPT - Abhinay Bhasin, Head of Product Marketing, ProfitWheel | Ep 5 | SIBM Pune

If you wonder how Economics, Consumer Behaviour & Data Sciences can come together, meet Mr. Abhinay Bhasin, who has used this unconventional mix of subjects to deliver excellence to his current organisation, Dentsu International.

Mr. Bhasin, with his exceptional abilities and proven expertise in the field of advertising has
joined the founding team of ProfitWheel
been on the Board of the Young Professionals Program of the Indian Chapter of the International Advertising Association
given TEDx talks on topics in advertising and the future of talent

In this episode of The BigSmall Talk, Mr. Bhasin talks about

00:00 - Introduction
01:02 - Economics in Advertising
02:20 - How Google uses Cookies
06:26 - The 5-star Kabali ad
08:10 - Simplicity brings Success
10:18 - What's new in the advertising industry
12:44 - AI taking over jobs
17:37 - Mass Marketing to Personalized Marketing
18:53 - Iconic Advertising Campaigns
32:55 - Why India is an Innovation Hub
34:44 - Age doesn't matter
36:20 - The 4D Mantra

We hope you enjoy this episode of The BigSmall Talk.

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Watch The BigSmall Talk episodes on YouTube: https://youtube.com/playlist?list=PLC…

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About:
‘The Big Small Talk’, brought to you by The Corporate Interface Team of SIBM Pune, is a platform where leaders and eminent personalities talk about all the small steps they took in their journey to make it big. Through this podcast, we aim to cover diverse topics in personal and professional spaces to help our audience climb their career ladder a little faster.

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