8 Strategies for Improving WooCommerce Checkout Flow to Make More Sales | The Journey

Without an optimized checkout flow, you’re at a real risk of losing visitors instead of gaining new customers. While you can’t completely eliminate cart abandonment, there are definitely ways to reduce it—optimizing your checkout process can increase your conversion rate by 35.6 percent! Check out more The Journey content at https://bit.ly/GDTheJourney.

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0:12 8 Strategies for improving WooCommerce checkout flow
0:39 Remove unnecessary fields
1:13 Streamline your checkout process
1:46 Offer multiple payment options
2:15 Use visual cues after item has been added to cart
2:49 Skip or simplify the account creation process
3:15 Eliminate the surprises
3:43 Upsell useful services
4:16 Pay attention to your analytics

Eliminate unnecessary fields
Do you really need a customer’s phone number (your payment processor might require it, but if they don’t, do you need it)? Go field-by-field through your checkout forms—and evaluate the necessity and value of each one.

Streamline your checkout process
Reduce the number of steps your customers must go through to finish a purchase—or, at the very least, by showing them a progress bar during checkout.

Offer multiple payment options
The more payment options you offer, the better your chances of converting visitors into customers. Since the cost of adding lots of payment gateways can add up (and having too many might make your checkout look too cluttered), you should choose the ones that will matter the most to your target customers.

Use visual cues after item has been added to the cart
If the next action step after they’ve selected their item is not clear, your visitors could end up confused or get distracted, and might abandon their cart altogether.

Skip — or simplify — the account creation process
The quickest remedy is to offer guest checkout. Then, once the purchase is complete, you can give customers the option to create an account.

Eliminate the surprises
Include details on your product page to let customers know what fees they’ll encounter at checkout. Avoid surprises in shipping costs by allowing customers to calculate shipping (or estimated shipping) before entering the checkout process.

Upsell useful services
You can upsell services during checkout (like gift wrapping, rush handling, or insurance) that meet a need for customers—and might even help close the sale.

Pay attention to your analytics
Track every step of the checkout process, including coupon usage, payment methods, and the exact moment when customers drop out of the flow. That data is crucial to diagnose where abandonment is happening during your checkout process—which will allow you to make changes to improve your conversions.

The checkout flow at your WooCommerce store can make or break a sale. And with the average cart abandonment rate right around 70 percent, you’ll want to take the proper steps to reduce that number and improve your conversions.

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