ThoughtLight - Mobile Insights App

Civicom's ThoughtLight® is our on-the-go mobile ethnography app designed to capture richer, more spontaneous insights from respondents using their own mobile devices. With ThoughtLight, you can conduct asynchronous qualitative research for short projects or longer journal studies.

Moderators can program a variety of activity types to be completed in a specified time frame, including quick polls, homework tasks, self-paced shop alongs, patient journeys, and product diaries. Respondents can easily submit answers ina variety of response options such as text, audio, video, images, and polling – allowing moderators to probe for the insights they need.

One of the best features of ThoughtLight is it allows you to conduct ethnographic research anywhere for real-time, authentic insights. Your participant responses can be stored locally when offline and automatically uploaded once an internet connection is restored.

With the ability to create and generate reports in the moderator portal using powerful analytics tools, you can easily analyze and interpret data, gaining valuable insights for informed decision-making.

ThoughtLight is your key to a higher level of mobile market research. At Civicom, your project success is our number one priority.

What We Offer
► Easy to Use Mobile Insights App
Collect rich and spontaneous feedback from respondents’ mobile devices as they go about their day.

► Gather Audio, Video, Image, and Text
Description: Capture data in any format you need. Design various activity types to generate audio, video, text, or photo responses.

► Location-Based Activities
Track respondents’ location and verify if the provided insights were done in real-time using permission-based GEO location.

► Offline Capability
Respondents can complete tasks offline and upload their answers once an internet connection is established.

► Powerful Admin Tools
Keep track of respondents' progress and task completion on the app using our powerful admin tools.

► Easy Data Download
Create and generate reports in the moderator portal with powerful analytics tools and download project data with just a few clicks.

► Integrate Other Tools
Our mobile ethnography app can be paired with other Civicom services as a respondent screening tool or a pre-interview and focus group homework tool.

► Contact us today to learn more about how we can help achieve your project goals.
https://info.civicommrs.com/contact-us

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