This $100 Sneaker Is Saving Adidas: Adidas AE1 Low Review

Would you wear the Adidas AE1 Low?
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About:
Adidas is struggling, having lost a major sneaker collaboration with Yeezy and relying on the fading Samba hype. However, the new Adidas AE1 Low sneaker has unexpectedly become insanely popular. The latest version features meaningful changes and can be worn both casually and for basketball. Released on July 20th with a camo-like colorway, it sold out quickly. More colorways are expected through 2025. Retailing at £90/$110, it's more affordable than the mid-cut version, yet still includes Boost technology and Lightstrike cushioning. The shoe is comfortable and supportive, with improved ankle padding. While the knit material could be more premium, it’s reasonable for the price. The sneaker's popularity shows a demand for new designs, especially after the departure of Yeezy. Adidas and Nike have relied too much on retro designs, but fresh models like the AE1Low are exciting consumers. Adidas is succeeding with this sneaker and hopefully, more innovative designs will follow.